👉️ The Needs
Biologix needed a brand identity along with a website design to help communicate its services and products. Biologix’s look was incredibly outdated and did not reflect their core values.
⭐️ The Challenges
Biologix specialized in education certification for FAFSA and blood pathogens. So, think refinery workers and phlebotomists. Biologix has been around for a long time, and their website was a soup of information and a logo made in Microsoft Paint. No joke. So, we had our work cut out for us. We needed to communicate electronic learning, that was accredited to multiple industries with different user personas.
✏️ Our Approach + Solutions
We started with a basic brand strategy that identified user personas along with industry research. This strategy helped set a foundation for the brand identity and website design. For the brand identity, we came up with a logo icon that communicated graduation and success, along with the digital aspect of the cursor being the tassel. The cursor tassel represented the digital learning aspect of Biologix and is easily a connection piece for users to understand immediately what Biologix was all about. For the website design, we did some essential Information Architecture to pair down and really make the existing content more laser-focused. That helped us develop a web design that helped bring Biologix into the modern era, communicate their product, instill trust, and get people to buy Biologix’s classes and get accredited. Quick and easy.
💣️ The Deliverables
We developed a logo, color palette, web design, iconography, and typography use all bundled into a Brand Style Guide. We then delivered the style guide to the web developer to build the website, in which we helped QA. The client has seen a massive increase in sales, and so far as I am writing this, has done 24M in sales. Damn, I guess design does help businesses thrive.