🙏🏻 The Needs
Stuart from Digital Elite hired us to come up with a web design for Getronics. Getronics is a global company that specializes in technologies like AI, Smart Office, and other solutions to help people work better. The design needed to be tech-forward, communicate Getronic’s new brand and set them apart from the competition.
☕️ The Challenges
One of the main challenges was working with their team in the beginning. Their Brand Manager was incredibly difficult to work with (blog coming soon). The other huge challenge was the amount of content that Getronics had, and how to pair that down and communicate with laser focus. Another challenge was that no one from the Getronics team knew what they wanted other than “High-End Tech”, which is very subjective. But, challenges are what make you better if you can take them on positively.
😃 Our Approach + Solutions
The first step was to get buy-in from Getronics. The way we were brought into the project was a little tough, so we had an uphill battle. We started off by learning everything we could about Getronics, and then connect with the company that developed their new brand to understand Getronics core principles. We developed a few homepage designs that ranged from experimental to corporate(semi-boring). The homepage exercise was to get buy-in from the Getronics team. We nailed it. After finalizing an overall look and feel, we then created a ‘kitchen sink design system’ design to help modularize the website design. Meaning, we could have 40 or 50 sections to play with and pull into each design scenario.
💣️ The Deliverables
We created a main web design base, a kitchen sink design system that was built with Elementor after it was designed. We also created a typography scale for desktop down to mobile.