I got off the phone with a business owner about a potential website redesign. As we were going over what they wanted to be done, a sentiment was communicated to me – and I have heard a different version of this same sentiment hundreds of times:
“It’s an old site, whatever you think we need is fine, you are the professional…”
It’s not okay. It’s a little frustrating. Its a red flag that you may not be taking what a web/logo/brand design can REALLY do for your business.
When a design is well thought out, has planning and dreams behind it– it can facilitate making your business soar 🦅
The counter to this is that I need to ask questions. It’s true, and we do. But 19 times out of 20, most of the questions are answered with vagueness in this particular scenario. The whole project turns out to be a vague gallop through a fog that yields a sub-par design that does nothing for you or me. We are missing hair, and the client probably feels like they had a less than ideal experience. Lose-Lose 🙍♂️
Let’s make something awesome. We want to see you succeed, do you?
Do you want to put in the work?
It’s going to be a lot of work. You might get frustrated, eat a lot of ice cream, and throw paper against the wall. But by putting in the work ahead of time, guaranteed you will be in la-la land of candy canes and unicorns once the project is over 🍬🦄
Before contacting potential designers – do the following:
Set aside a day devoted solely to your brand and business. I say this for the more significant design requests like logos, brand work, and website designs.
We will use your website as an example. Sit down and act like a customer— role play.
Who is this customer I am portraying?
How old are they?
What are they looking for?
How do they find me?
Role-play all day
My name is Umberto, I am 27 years old, and I am doing a Google search for pants in the Bay Area.
Now you are Umberto. Be Umberto. Google search for your service or product.
Pants bay area
Do you show up?
The ones showing up are most likely killing it with their content and SEO. They are clear about what they do and their services. Are you clear?
Umberto is now going to go to your website through search or go to your URL. What is the first thing Umberto sees?
Be as objective and somewhat cut-throat as you can be.
Is it a wall of text with 20 navigation items? You might find out you don’t just need a redesign; you need a full content overhaul. Brand tweaking. Clarity.
What would you do differently to get Umberto to where he needs to go? That answer is what you need to do.
What kind of feeling are you getting by interacting with your brand? Bland? Wordy? No feels? That’s what your public audience most likely feels. Now you know you need brand work.
You have just identified four items that you feel confident that you need work on:
- Brand work
- Content overhaul
- An easy to use website design with an emphasis on completing your business goals.
- SEO or content that is ultra-clear with your services
How powerful is that?
Now you have clear goals YOU can feel confident in. You have direction. Your dollar bills are going towards items that YOU know will make a difference for your brand and biz in the long run. I can ask better questions that equip me to make incredible design decisions.
We are BOTH the professionals here now, not just me — no more navigating a fog that consumes souls.
I have something tangible to cook with.
You fully know what you are getting into.
Now 👏 we 👏 can 👏 make 👏 something 👏 amazing.
Ok, aaannndd go 🚀👨🏽🚀