🙏🏻 The Needs
MedConnect Pro hired us to modernize their website look and feel along with their brand identity. Their website was incredibly outdated and built on Squarespace. They were frustrated with the usability of their current site along with functional limitations. Their current identity at the time was very outdated, did not scale well, and communicated MedConnect Pro poorly.
⭐️ The Challenges
A huge challenge was that functionality on the website needed to follow HIPAA compliance. Basically, the website needed to give access to confidential information for users who create accounts on the website but have that same information hidden to non-logged-in users. All, while having a complex and beautiful website design. Another challenge was that the name was long as the official full name was “MedConnect Pro Your IME Professionals”
🙅🏽 Our Approach + Solutions
We learned about MedConnect Pro’s services, core values, history, and goals with their brand and website. They prided themselves on providing a service that helps folks while keeping their information confidential. We felt honored to be able to come up with a design that would help others get important information quickly and efficiently while looking beautiful and providing an exceptional user experience. For their identity, we took a type-only approach. We set their name, which was long, in a stacked type lockup. This allows MedConnect Pro to use the lock-up in many different ways along with being clear as to what company someone would be looking at when they saw the logo and accommodate an incredibly long name.
💣️ The Deliverables
We designed and developed a full website, color palette, typography palette, and simplified brand identity. We used Beaver Builder to build the website and wrapped all brand assets into our custom Brand Styleguide for the client.