This clever mark communicates a Rook protecting the most valuable player, you the King, the client. This was fun for us to develop, for sure.
Kingside is an analytics and financial company that is brand new. They came to use to develop a logo for their emerging brand. They really wanted to go with a chess theme to communicate their brand.
Sticking with a chess theme, we made Kingside a rook, as a rook is a protector in the game. We then made the king the client – communicating the work that Kingside does. Protecting the client financially.