The Brief

Kingside is an analytics and financial company that is brand new. They came to use to develop a logo for their emerging brand. They really wanted to go with a chess theme to communicate their brand.

The Solution

Sticking with a chess theme, we made Kingside a rook, as a rook is a protector in the game. We then made the king the client – communicating the work that Kingside does. Protecting the client financially.