This brand identity communicates love, wholeness, and life. That is pretty important for this health companies brand.
Living Well is a new non-profit that specializes in helping patients with changing minds and habits first, and pills second. They needed a logo to establish their brand.
We came up with a love/heart-shaped icon to promote the work that Living Well is attempting to do with their patients. We also chose a lovely vibrant color palette to help communicate their ethos.