Mixing 90’s hip-hop with the vibrancy of fun in color. This brand identity is memorable and so fun. We had to match the fun in the name of this jam maker.
Pump Up The Jam is a new jam company based out of Los Angeles, CA. They approached us to develop a logo for them and their emerging brand. They wanted something fun, and bold.
We dove into 90’s hip-hop and party culture. We also got inspiration from brands like Caboodle and other chunky monkies. We went with a bold and straightforward design that will help PUTJ stand out big time from their competition. Super fun!