💫 The Needs
Vin from Fixel hired us to come up with a unique web design for Voyage Young Adult Literature. He wanted something that would accommodate a lot of content, be incredibly legible while also communicating Voyage’s core principles.
👉️ The Challenges
One of the challenges was to accommodate all of the different content scenarios and to make sure we have a beautiful design that facilitates awesome long-form reading experiences.
✏️ Our Approach + Solutions
We learned a lot about what Voyage was about and their brand thus far. We tapped into an ‘open seas’ motif visually. We created a very cool wave pattern with a dark & murky color palette. The logo was developed with a gradient use, and we took that element adding it to the CTA buttons. That created a really vibrant, heavy, and contrasting look. It was popping! For the typography, we chose a Serif for the headlines and a sans-serif for reading as we found that combo to read exceptionally well and provide enough character to keep things interesting.
🎉 The Deliverables
We designed the pages for desktop and mobile, then built the website using Elementor Pro. We developed a color palette and exported out graphics for Voyage to use in their collateral.