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Voyage YA

Voyage YA

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Type
Website Design + Development
Industry
Young Adult Literary
Fun
Libre Baskerville, Libre Franklin, Header.js, Elementor
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💫 The Needs

Vin from Fixel hired us to come up with a unique web design for Voyage Young Adult Literature. He wanted something that would accommodate a lot of content, be incredibly legible while also communicating Voyage’s core principles.

👉️ The Challenges

One of the challenges was to accommodate all of the different content scenarios and to make sure we have a beautiful design that facilitates awesome long-form reading experiences.

✏️ Our Approach + Solutions

We learned a lot about what Voyage was about and their brand thus far. We tapped into an ‘open seas’ motif visually. We created a very cool wave pattern with a dark & murky color palette. The logo was developed with a gradient use, and we took that element adding it to the CTA buttons. That created a really vibrant, heavy, and contrasting look. It was popping! For the typography, we chose a Serif for the headlines and a sans-serif for reading as we found that combo to read exceptionally well and provide enough character to keep things interesting.

🎉 The Deliverables

We designed the pages for desktop and mobile, then built the website using Elementor Pro. We developed a color palette and exported out graphics for Voyage to use in their collateral.

Dosktop Walkthrough
Mobile Walkthrough
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